Meet The Team
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
Latest from Michael Smilonich
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.