Meet The Team
Latest from Michael Smilonich
- Order Like a Pro, Work Without Limits: Introducing the Wurth Louis and Company Mobile App
- How to Choose the Best Quartz or Stainless Sink
- Are Karran Kitchen Sinks Good Quality? Find Out Why They May Be the Last Sink You’ll Ever Need
- How to Wax Your Cast-Iron Table: Protect, Preserve, and Love Your Tools for Life
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.
Latest from Michael Smilonich
Latest from Michael Smilonich
- Order Like a Pro, Work Without Limits: Introducing the Wurth Louis and Company Mobile App
- How to Choose the Best Quartz or Stainless Sink
- Are Karran Kitchen Sinks Good Quality? Find Out Why They May Be the Last Sink You’ll Ever Need
- How to Wax Your Cast-Iron Table: Protect, Preserve, and Love Your Tools for Life
As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.